When hotels – rightfully – don’t like to be treated like a commodity, it might be a good idea stopping to treat their guests like such. Which of course means to provide a more personal, individual approach. Guests are different – the demands/expectations of my sons and my parents are different, the ones of me on a business trip compared with me on a romantic weekend as well (not to mention an extended chinese family on a leisure trip).
The number of people travelling is dramatically increasing, the evolution in guest diversity gives hoteliers many chances to create and provide more specific, unique and sophisticated offerings which are a better fit for the individual traveller. This needs creativity but also a better understanding about the different needs of this specific traveller.
All of this needs improved, easy and smooth ways of communication – with our app. Pre-Arrival? Give guests the opportunity to personalize their upcoming stay and improve your relationship already in this phase. On-property you can provide a special offer for a repeat guest, recognizing and awarding his loyalty. And of course you can collect a lot of information and data points about interests etc. for future use. Already during but also after their stay, collect more information via reviews and promote direct booking for the next stay.
It is about the guest and the purpose of their trip and for hotels there are so many chances to facilitate everything that guests could do. Intensified relationship, greater share of wallet and higher satisfaction of a more and more loyal guest – all positive outcomes of using our app to provide more personal experiences.